Equipment Quandary: How to Lease Equipment to Accounts

Hey all -

I’m about 5 months in at a smallish roasting shop/cafe combo. Our main competitors in the area all offer equipment leases “free of charge” to their accounts (as far as I know, they only do brewers/grinders, not espresso machines). It seems this is something we’ll have to offer to get some larger accounts I’m after, including some office coffee accounts, as well as a few ski mountains etc.

Right now, it’s not feasible for us to buy our own equipment that we lease out at the scale that we’d need to do it. At the suggestion of another roaster, we’re looking at a 3rd party leasing company. Considering whether we should roll the leasing cost into the per pound cost of coffee, and hope the customer doesn’t talk to other accounts… Or estimate how many machines we’ll lease for the year or quarter, and roll it into our pricing across the board. Thoughts? Looking for all anecdotes/advice/suggestions/wayward thoughts. Thanks!