Okay, full disclosure here… I really want to like this concept strictly from a convenience standpoint when at work (if you don’t work in coffee…) or when travelling. For home use though, there’s something about the romance of preparing coffee and the anticipation over the course of ~3 minutes or so, but there’s enough people looking for convenience at home that I think there’s a market there as well. I don’t think we’ll see many shops pushing this in a cafe setting, but I suppose it could be packaged nicely and sold as a pack of 6 or so similar to the Starbucks VIA line but I don’t know if this is still around.
Anyhow, from the handful of these I’ve tried from different ‘manufacturers’, I’ve been greatly disappointed. I can tell that it’s trying hard to be a good cup of coffee, but the murkiness in the cup, and the chalkiness in the finish is all I remember about them. Does anyone else have an experience or opinion (good or bad) with ‘instant’ specialty coffee…?