Is there such a term as craft coffee?

(kittipat manutham) #1

hi my brother whats to put Craft Coffee on our coffee bottle. Is there such a term? Specialty is a little long i thought not to include it at all. I think it sounds a little weird “Craft coffee”

Info and opinion are greatly appreciated thanks!

(joe ) #2

although i’ve heard the term, if it sounds weird to you, i wouldn’t use it.

(luke rice) #3

I’ve heard the term. I think a more common term is for sure “Specialty Coffee”. But I personally like using the term craft coffee. I just think it sounds really good because we as an industry hand craft our product.

(Stevie Hutton) #4

This is just semantics though right? You can call anything, anything these days. Look at 80% of ‘speciality’ shops pulling the wool over people’s eyes brewing with no precision, or the chains naming their products all sorts of things - just because they sell.

‘Craft’ is no different.