Matt,
I disagree.
I would agree if wholesale clients are only useful for revenue. But there’s so much more to them. Wholelsale clients are excellent network for branding, collaborating, recruiting, career pathing, feedbacking, stress testing, employment creating, bringing purchasing volumes to full lots, creating cash flow for green purchasing, testing out new markets, and building a larger audience.
Price as low as you can afford to(within limits of positive cash flow) and watch your business and influence grow.